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Senior Habit Coach

I help people understand how small daily choices reshape their entire lives.

Behavioral psychology meets real-world discipline. For 14 years, I’ve worked with Malaysian professionals who wanted better habits—not hype. Here’s what I’ve learned.

Amir Razak, Senior Habit Coach at DailyGain, professional headshot with warm smile and confident posture

My Journey

How I Ended Up Here

2010

I finished my degree in Psychology at Universiti Malaya. Honestly, I thought I’d work in clinical settings or corporate HR. That wasn’t the plan—but life rarely follows the plan, does it?

2010–2015

Worked at a consulting firm in Cyberjaya. Good job, decent salary, but something was off. I’d watch talented people—smart people—fail because they couldn’t maintain consistent routines. They’d start strong, lose momentum by week three, then wonder what went wrong. I started noticing patterns nobody else seemed to care about.

2015–2016

Pursued formal training in Applied Behavioral Science at the Asian Institute of Management in Kuala Lumpur. This changed everything. I learned that willpower isn’t the problem—environment and structure are. Motivation’s overrated. Systems work. That’s what I wanted to teach.

2017–2020

Started my own habit-coaching practice while still consulting. Worked with over 2,000 professionals across Malaysia—engineers, managers, entrepreneurs, government staff. Designed habit programs specifically for Southeast Asian work culture. What works in California doesn’t always work in Cyberjaya, you know?

2020–Today

Partnered with DailyGain Sdn Bhd as Senior Habit Coach. Now I lead content strategy and design HRDF-claimable programs delivered across the Klang Valley. We’ve created 12 structured programs—from morning routines to workplace discipline to habit stacking. Over 3,000 professionals have gone through our training. And we’re just getting started.

The breakthrough moment came when I stopped trying to motivate people and started teaching them how to build systems that don’t require motivation. That’s what I do now. That’s what works.

What I Do

Areas of Focus

My work centers on behavioral psychology applied to real professional environments. Here’s where I focus most of my energy.

Habit Formation & Design

Building sustainable daily habits that actually stick. We don’t focus on motivation—we focus on environment, cues, and reward structures. Habit stacking, implementation intentions, behavioral architecture.

Workplace Discipline Programs

HRDF-accredited training for organizations. Helping teams establish consistent routines that improve productivity and reduce burnout. Tailored specifically for Malaysian corporate culture and values.

Personal Discipline Coaching

One-on-one coaching for professionals who want real behavioral change. Not generic self-help advice. Evidence-based techniques grounded in cognitive behavioral science and Southeast Asian context.

Habit-Stacking Methodologies

Authored research on habit-stacking techniques specific to Southeast Asian work environments. How to build new behaviors by anchoring them to existing routines. Practical frameworks that fit real schedules.

Content Strategy & Training Development

Designing educational programs and content that actually change behavior. 12 HRDF-claimable programs currently in delivery. Writing that bridges research and real-world application.

Behavioral Psychology in Practice

Translating neuroscience and behavioral research into actionable strategies. Understanding how habits form, why people struggle, and what actually works. Not theory—application.

My Approach

What I Believe In

1

Systems Beat Motivation

You don’t need to be inspired every day. You need structure. Environment design. Clear cues. When your system is right, behavior follows automatically. That’s the foundation of everything I teach.

2

Context Matters Enormously

Generic self-help doesn’t work. Malaysian professionals face different pressures, different cultural values, different schedules than people in other regions. My programs reflect that. We adapt proven techniques to your actual life.

3

Small Shifts Create Large Changes

You don’t need radical transformation. You need 1% improvements in daily routines. Consistency over intensity. A better morning routine impacts everything else—work focus, energy levels, decision-making. Start there.

4

Evidence First, Hype Never

Everything I recommend is grounded in behavioral research. No quick fixes. No promises of transformation in 7 days. Real, sustainable change takes time. But it’s worth it, and it actually sticks.

Background

Education & Certification

Bachelor’s in Psychology

Universiti Malaya, 2010

Foundation in human behavior, learning theory, and applied psychology.

Postgraduate Certification in Applied Behavioral Science

Asian Institute of Management, Kuala Lumpur, 2015–2016

Specialized training in behavioral change, habit psychology, and organizational behavior.

HRDF Training Provider Accreditation

DailyGain Sdn Bhd, 2020–Present

Authorized to deliver HRDF-claimable professional development programs across Malaysia.

Published Research

Habit-Stacking Methodologies for Southeast Asian Work Environments

Authored research on practical habit-formation techniques adapted for local professional contexts.

Track Record

Results from the Work

14

Years in behavioral coaching and professional development

3000+

Professionals trained through our programs

12

HRDF-claimable programs currently in delivery

2000+

One-on-one coaching clients served since 2017

These numbers represent real people who’ve shifted their daily habits and seen tangible results—better focus, more consistent routines, reduced stress, improved performance. The work is personal. Every person who goes through one of our programs matters.

Latest Writing

Read My Articles

I write about habits, discipline, and behavioral change. Practical, specific, grounded in research.

Morning Routines That Actually Stick

May 27, 2026

How to build a morning routine that works in real life, with actual constraints. No six-hour routines. No perfect conditions. Just systems that fit your schedule.

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The One-Page Daily Planning Method

May 24, 2026

Simplify your planning. One page per day. Clear priorities. No overwhelm. I’ll walk you through the exact format and how to implement it tomorrow morning.

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Building Discipline Without Motivation

May 19, 2026

Stop waiting to feel motivated. Discipline is a structure, not a feeling. Here’s how to build it systematically, even when you don’t feel like it.

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Habit Stacking: Building on What You Already Do

May 17, 2026

Add new habits without willpower. Attach them to existing routines. The most reliable way to build new behaviors without feeling like you’re starting from scratch.

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Let’s Talk

Get in Touch

Whether you’re interested in coaching, training programs, or just want to discuss habit psychology—I’m here to help.

Work With Me

I offer individual coaching, organizational training programs, and consulting for habit system design. Most engagements start with a conversation about your specific situation.

Send a Message

Company

I’m the Senior Habit Coach at DailyGain Sdn Bhd, based in Cyberjaya. We deliver HRDF-claimable training across the Klang Valley and beyond. Our focus: sustainable habit change for organizations and individuals.

Learn About DailyGain

FAQ

Have questions about my coaching approach, HRDF programs, or how habit psychology actually works? Check out the frequently asked questions—might find your answer there.

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